Commercial Finance

Measuring ROI on commercial activity.

Setting the scene

How do you identify what's really driving value? Finance teams are flooded with commercial data, but lack simple, effective ways to measure ROI and influence decisions.

This course teaches you how to pinpoint what matters, analyse commercial performance and challenge assumptions. You'll leave with practical tools to help your business invest in what works, and stop what doesn't.

If your role involves partnering with sales, marketing or product teams, this course will help you bring sharper insight, ask better questions and deliver more impact.

What you'll learn

ROI 101

When and how to use ROI to drive better commercial outcomes.

ROI Toolkit

Practical tools and techniques for measuring ROI across common commercial activities.

Risk vs. reward

How to factor in drivers, unit economics and risk-reward trade-offs when making recommendations.

Measuring external ROI

How to assess the ROI of options, synergies and externalities.

Customer lifetime value (CLV)

The basics of CLV – what it is, when to use it and key considerations.

Managing uncertainty

Using sensitivity analysis and scenario planning to support decisions under uncertainty.

Briding the gap

How to connect strategy, commercial activity and robust financial analysis.

Differing viewpoints

How commercial teams see the world and why that perspective often differs from finance.

Influencing decisions

Techniques to influence commercial strategy and decision-making.

Core Elements

What is ROI?

A clear introduction to ROI – what it is, why it matters and how to measure it.

Creating frameworks

Learn proven frameworks for measuring ROI across different types of commercial activity.

Build an ROI toolkit

Develop practical tools and considerations covering strategy, unit economics and ESG factors.

Time to get practical

How to prepare, calculate and present ROI effectively in real-world business settings. How to prepare, calculate and present ROI effectively in real-world business settings.

Scenario planning

How to manage uncertainty using sensitivity analysis and scenario modelling.

Big Tech ROI innovations

What finance can learn from Big Tech, taking a portfolio approach to ROI.

Influencing commercial partners

How to influence and work effectively with commercial teams, understanding how they think and what drives them.

Course Prices

Prices

2 x 3 hours virtual sessions. £6,995 + VAT.

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